"[I]n music stores throughout the country, young kids bought the Minimoog because of a former evangelist David van Koevering, whom [Robert] Moog had enlisted to sell the new product.Like a traveling medicine show, Van Koevering moved thousands of Minimoogs by using innovative marketing techniques. In Florida, he hooked up with Taco Bell, handing out free coupons to the restaurant, and then showing up later in the evening to play to diners. He promoted the "Island of Electronicus," an artificial land mass connected by a causeway to the Florida coast, where a Moog concert was scheduled. The radio ads announced, "Where is the Moog synthesizer? It's here now ... to stimulate your feelings, thought, and your love for your fellow man."
Title link takes you to more. Via Music Thing.
David Van Koevering is a personal hero of mine.
ReplyDeletei'm sure anyone who eats at taco bell nowadays, or maybe even then, could give a moog a run for it's money in the weird sound effects department
ReplyDeleteToo funny. How about a Metasonix? ; )
ReplyDeleteTaco's activate my LFO's.
ReplyDeleteI have to apply some serious pulse width modulation to keep em under control!