"Series launches with Yo La Tengo, White Rabbits, Matisyahu, and moreDECEMBER 10th, 2009 - ASHEVILLE, NORTH CAROLINA - Today Moog Music Inc. and Paste Magazine launched an innovative new web video series featuring performances filmed at the legendary Moog Music factory in Asheville, North Carolina. The series kicks off with a performance from quintessential rock innovators Yo La Tengo. Bands were given access to the Moog factory to explore and experiment with the dozens of synthesizers, guitars and effect pedals designed and manufactured here. Often the artists rearrange their songs to showcase the otherworldly sounds of Moog's instruments, yielding a performance unlike any other.
Each week a new session will debut on Paste's homepage. The first season features Brooklyn indie rockers White Rabbits, reggae star Matisyahu, New York jazz trio Medeski, Martin and Wood, songwriters Erin McKeown and Jill Sobule, live-electronica artist Pretty Lights, Widespread Panic keyboardist Jojo Hermann, jam-rock stalwarts moe. and the aforementioned Yo La Tengo. The series will continue with a second season debuting in the spring. Each episode features multiple songs, behind-the-scenes footage, and exclusive info on each band.
For many musicians, a visit to the Moog Music factory is the equivalent to a kid going to Willy Wonka's chocolate factory. "It's been great to see bands like Yo La Tengo, or White Rabbits, who have varying experience with Moog instruments, come in empty handed and eager to see what they can do with the gear," says Zac Altheimer, Marketing Director for Music Allies, the Asheville-based company producing the series. "We've captured some really amazing performances that differ greatly from the band's albums or typical stage show." Moog Music President Mike Adams agrees, "This experience has opened the ears of the bands that have visited to the sonic possibilities available with Moog gear. The bands and their fans will benefit from these free ranging musical explorations which have initial exposure here at PasteMagazine.com."
Live at Moog can be viewed at www.pastemagazine.com/moog or www.liveatmoog.com
About Moog Music: Moog Music and its customers carry on the legacy of Bob Moog, the inventor of the synthesizer. Moog designs and manufactures electronic musical instruments, including Little Phatty® and Minimoog® Voyager® synthesizers, Moogerfooger® effects modules, Etherwave® theremins and The Moog Guitar. Founded by Bob Moog, Moog Music designs and manufactures its products in Asheville, N.C."
When I first came to Asheville, I got a tour of the factory from Mike Adams I think. Also that's when I found about Bob.
ReplyDeleteBut really. "quintessential rock innovators Yo La Tengo."
I mean that sums up how much Asheville sucks on the surface with music.