via the drinks report
"8O8, a new global whisky brand from music producer and DJ TommyD and businessman Paul Pullinger, aims to revolutionise the whisky industry and encourage a whole new generation of whisky drinkers to engage with the category.
Named after the famous Roland TR-808 Drum Machine, TommyD and Paul have assembled a team of industry icons, including Warner Music UK chairman and CEO Max Lousada, alongside whisky luminary Jonathan Driver and ex-Red Bull chief Harry Drnec. Having already soft launched in late 2015 and boasting house pour status in the likes of Fabric, Ministry of Sound and The Warehouse Project, 8O8 Whisky is set to be released to the consumer market this month..."
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