See the video posted here.
Details via GS Music:
The First Synth with a Cause
GS Music leads with its synths in the fight for breast cancer prevention and early detection
After 11 years of dreaming, GS Music finally brings to life a project that speaks to the very heart of its team: supporting breast cancer awareness and early detection. The Argentinian brand — the first to manufacture polyphonic analog synthesizers in Latin America — launches a limited edition of the Pink E7, a synth that doesn’t just resonate sonically but vibrates with purpose.
“67% of our assembly team is made up of women. For us, it’s important that our actions align with the DNA of our team,”
says Elena Epuin, founder of GS Music and the main driving force behind this heartfelt campaign.
Breast cancer is a disease that can affect women at any moment in their lives. That emotional proximity to the cause is what led the team to finally bring an old idea to life — one that had been evolving for years.
A synth with soul (and heart)
“The idea of the pink synths has been in our heads for a long time,” Elena explains.
“For us, it’s vital to keep our synths connected to the human side of things. The E7 doesn’t just have a great sonic soul — it has a human soul too. I believe that’s why our clients stay in touch long after buying their synths.”
The result is a limited run of four Pink E7 units, in a soft baby pink tone with transparent iridescent knobs that perfectly blend tender visual design with raw sonic power. A true analog beast — seven voices of polyphony, multitimbral, with a fully analog signal path — now with a cause beyond the music.
All proceeds from the sale of these four special units will be donated in full to a leading oncological institution in Buenos Aires, reinforcing a campaign that goes far beyond sound.
A Batman, an idea, and a city
As a creative twist, Elena had an unexpected idea: she invited Buenos Aires’ own Batman influencer, with over 60,000 followers on Instagram, to join the campaign.
The result was an iconic and moving encounter that brought together synths, social awareness, and a local superhero who represents strength, visibility, and commitment to real-world causes.
And yes, here are the photos from that unforgettable moment — even Batman showed up for this.
https://www.gsmusic.com/...
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