Thought this was kind of interesting. I first hear of the new Clavia combo organ being referred to as the C3. The text in that post and the text in this Gearjunkies post is your standard press release text, meaning we didn't write it. When I read the title of the Gearjunkies post I thought they had a typo calling it the C1, well, take a look at the label on the image - C1. I head on over to Clavia, and sure enough, it's the C1 now. The PR verbiage has been updated to C1 as well. Title link takes you to Clavia where you can hear some audio of the C1.
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