Laguna Hills, California (March 19, 2007) - Newly formed SBD Music, Inc., based in Laguna Hills, Calif., has acquired Electrix Pro, Inc., a leader in manufacturing professional audio equipment.SBD Music, Inc. also announces they have appointed a board of directors consisting of Mark Buhler, Charles Dotson and Adam Scolaro.
"We saw a tremendous opportunity to acquire a very well respected brand name in Electrix. We are planning to re-introduce new versions of the Electrix products over the next twelve to twenty four months", says Adam Scolaro, president of SBD Music, Inc.
"We are going to continue manufacturing high quality products that Electrix is known for, and try to build and expand the product line", added Mark Buhler.
http://www.electrixpro.com/community/PressRelease31507.html
via Mark Pulver on AH.
Huh... I don't understand why anyone would by a company that hasn't made a product in over two years. I thought Electrix was already history.... besides, eBay has tons of their stuff... people seem to sell them as fast as they buy them.
ReplyDeleteI thought they had already relaunched a year ago or less. Their products always seemed a bit suspect to me, maybe it's the dsp, maybe the weird/ugly interfaces. But they get credit for being a little more innovative than most. I think they were bought because of their familiar name and proprietary technologies.
ReplyDeleteDidn't this happen before, like, three years ago?
ReplyDeleteThey haven't made a product in like eight years I think... I remember buying a closeout Mo-FX and Filter Factory around 1999 or 2000...
I think this is great and I invite any entity who's objective is to make quality products and desire to make improvements in the industry. I wish them well and hope they provide us with unique and imaginative tools to enhance our love of making music, or in some cases, noise. And, uh, please keep it affordable.
ReplyDeleteThat's good news. Hopefully some neat stuff will come out. I always enjoyed my Electrix gear (still have it).
ReplyDeleteA semi-unrelated note: the sherman filterbank people once told me that the guy who invented the circutry is not really 'into having a company' ... hence their R&D consists of 'repackaging and disinformaiton' into different enclosures.
If I weilded the magic wand of forced mergers, and had but one remaining charge, I'd merge Eric B. of Metasonix with the Sherminator people and birth a new company: Shermasonix.
Their motto would be: "I am the Shermasonix. I'm a sophisticated sex filter sent back through time, to change the future for one lucky oscillator."
Echo Machines into Echo Machines
wow, this way they can not re-release the repeater AGAIN. neat.
ReplyDeletealso, since when is electrix a 'leader' in pro audio devices?
"also, since when is electrix a 'leader' in pro audio devices?"
ReplyDeleteSince about when Doktor Future deemed himself a comedian, I imagine.
awww ... not this shit again!
ReplyDeletethere's nothing i like more than grandstanding on the part of vapourware developers.
if i'm proven wrong i will eat my words by buying a Repatear that does what it was supposed to.
Don't know why most commenters are slagging off Electrix. Even on disputable grounds (analog circuitry so no dsp!, great interface, tastes differ but the knobs are big and feel good so easy to tweak)
ReplyDeleteI also can't say anything bad about the repeater. Wicked machine with awesome soundquality! Record some random loops, slow them down, add reverb: instant soundscape galore.
So who is SBD? Does the acronym stand for what I think it stands for? :-;
ReplyDeleteyeah, seriously....sexy black duck, slippery bacon dish?
ReplyDeleteCan anyone confirm it it analog circuitry, because that's not what i heard.
ReplyDeleteThe filter factory is analog.
ReplyDeleteThe warp-factory vocoder *may* be digital. It certainly has a big ass chip in it. May be analog tho. I'm not sure, and I even opened it up.
The MO-FX has digital delay in it, and maybe other stuff.
The Filter Queen is Analog I believe.
The Repeater is all digital.
Thanks doc.
ReplyDeleteSugary Monkey Dessert?
ReplyDeleteStop Being Dumb?
Sexy Blonde Dinosaur?
Santa Barbara Diner?
Stay Back! Danger!
Scotsman Blow Dogs?
Sample Beat Drums?
"I invite any entity who's objective is to make quality products and desire to make improvements in the industry. I wish them well and hope they provide us with unique and imaginative tools to enhance our love of making music....." ----
ReplyDeleteI couldn't agree more. That's the spirit. Bring on the tools!
it's not like there isn't any room for innovative hardware products and the market will judge them for what they'll bring to the table.
i never had any of their stuff, but their products always apealled to me.
They belonged to IVL before:
http://mixonline.com/news/audio_ivl_technologies_discontinues/
Since the Warp Factory Vocoder has gender change and
formant freeze features (part of IVL's technology and also found on processors like Tc helicon's Voice Works and Voice Live) it has to be at least partly Dsp based, me think.
Cheers, Dr. Muzungu
!!great Blog, Matrix !
the Repeater used 4 analogue tape loops controlled by small monkeys. i have one. and 3 filter factories and 4 mofx and i love them. i dont love this electrix-start-stop-start shit however. they should just give it up or acutally do something with it.
ReplyDeleteI am thinking SBD is made up of folks who have been involved in Electrix before. I am thinking maybe this is a management buyout. They saw that IVL was going to keep the company on ice for ever, so they bought it.
ReplyDeleteThey have managed to make v2.0 firmware available for the Repeater, which is more than any of the previous restarts have echived...
The Warp Factory, MO-FX and Filter Factory are infamous as far as I can tell. I mean... did you check out the people/bands using them?!
ReplyDeleteThere are some pretty hip names included, such as The Edge, The Chemical Brothers, Bob Rock, Chris Vrenna, Steve Roach, Nikki Sixx, Stevie Wonder, Spinal Tap, Leftfield, George Clinton...
Sure, I don´t own any of them - although I am set to buy a warp factory for ages......... anyone selling for cheap? ;)