3.8M PDF hereNote this is the 2008 catalog, not the 2009. If you haven't seen it you'll find a section on the company history and the Nord factory. Also a note on Clavia vs. Nord below.
Clavia's history starts in 1983 with their drum synths, but we of course recognize Clavia, now Nord, as the company to bring us the first virtual analog synth, the original Nord Lead. "The Nord Lead synthesizer was released in 1995. It was Clavia's first synthesizer and the first on the market to emulate analog synthesis. Thanks to its warm analog-like sound and straight forward user interface, the Nord Lead quickly became a huge success. With the Nord Lead Clavia introduced the term virtual analog, which since then has become widely accepted and synonymous with this form of synthesis."
Update: I of course couldn't help but notice the references to Clavia. If you remember, Clavia rebranded themselves to Nord Keyboards (the old http://clavia.se will redirect you to the newly branded site). There was some confusion as to whether they actually changed their name. If you look at the Catalog footnotes and the about page on Nord Keyboards you will see they are still Clavia DMI AB. Their name remains Clavia and their gear is being marketed as Nord Keyboards. It will be interesting to see what happens in time, both in the near future and years from now.
Catalog mirrored here for the archives.
Isn't this last year's catalog?
ReplyDeleteThat's what 2008 means.
ReplyDeleteI updated the post to make it a little clearer. Thanks for noting it Wavedeform. Sometimes I put this stuff up because it is of interest to me and I forget to think about how it might be read by others. With NAMM around the corner it is definitely worth making it clearer.
ReplyDeleteThe point of this post, as in all posts, is to put up what I come across and haven't previously posted. I also wondered about the whole rebranding to Nord. I wasn't sure if the actual name of the company changed until now.
There is also a hidden meaning to this post considering NAMM is coming up. That is the current prior NAMM catalog. Will we be seeing anything new and if so how will it reflect with the current catalog.
ReplyDelete