via Ruin & Wesen where you will find the full post. The following is an excerpt."The last 4 months, and in particular the last 5 weeks, have been quite intense for RuinWesen. A lot has gone on and a lot of problems have become painfully acute. We would like to take this time to fill you in on what has been happening and what we have planned for 2010.
Ruin and Wesen: the company
Ruin and Wesen was started quite quickly and eagerly by us both, without having ever met except over the internet and webcam. A lot of people started asking us for our electronics devices, and we realized that in order to distribute them in a meaningful way, we had to start a company. Of course, none of us (Wesen coming from programming, Ruin coming from analog DIY electronics) was quite aware of the amount of work involved in building products in an industrial, professional way, and we made up a lot of things as we went. We are quite satisfied with the results, but we have to admit that we made our fair share of mistakes along the way.
The main mistake was probably to be too focused on the products themselves, and not on our customers. As we are users as well, we see all the cool possibilities of opensource controllers and opensource synthesizers, and of course talk about them. People pick up on that, and of course when we realize that we don’t have the time nor the resources to implement them, they get disappointed. Another “mistake” is not realizing that the setup costs involved in building batches of hardware are awfully high compared to software development or kits for example. This caused us a lot of trouble as well (a batch of minicommand requires setup costs of about 12000 EUR).
These issues and their consequences are what led to the prolonged “pause” since end of 2009, that you may have noticed on our blog and on twitter. This thinking time was necessary to rethink the concept of our company through, and work out carefully the steps needed."
Eurorack is on the way:
"Ruin has been building some very interesting analog synths over the past few months. One plan has been to get into the world of Euro Rack module production. Some prototype modules have been developed for that."
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