Simian has a post up on developing Physynth. The following is just an excerpt so be sure to check out the full post.
"Physynth was a wonderful project to work on, it was a completely original idea and outside the realms of anything any of us had done before.
Our previous experience was rooted heavily in games development so approaching an ‘app’ was naturally challenging. Coming from this entertainment background did however give us the opportunity to imbue Physynth with a different sort of user-experience. Most apps, we believe, feel very utilitarian for no good reason, we decided early on that Physynth had to be beautiful.
Having been designed by the musician of the team, he already had a good few ideas for the actual physical appearance of the device, we looked at a lot of real-world hardware during the research and development phase and Moog was something we kept coming back to. We decided fairly early on that Physynth needed to feel like you’d just found it in your dad’s garage, a real bit of vintage 70’s synth equipment..."
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