October 19, 2010 - For Immediate Release (Asheville, NC) - The Bob Moog Foundation and David VanKoevering have joined forces to bring “Moog Is Now”, an exhibit and sale of vintage Moog inspired albums, to Moogfest 2012. The event will celebrate the early use of Moog synthesizers in popular music, with recordings from as early as 1967 to the late 1970s. "Moog Is Now" will be presented throughout the weekend in the Diana Wortham Theatre lobby in downtown Asheville. It is open to Moogfest attendees and to the general public
Over 300 albums will be for sale from VanKoevering’s private collection, some signed by Bob Moog. The signed albums will be part of an exclusive silent auction. More than 70 additional albums will be displayed in an exhibit created by the Foundation. Part of the proceeds from the sale will be donated to the Bob Moog Foundation.
The title of the event originates from a slogan that VanKoevering used in his marketing effort for the Minimoog in the 1970s, emphasizing the synergy of the 1970s cultural revolution and innovative Moog technology.
Acquired over decades, the collection on display and for sale will include recordings from such artists as: Wendy Carlos, Jean-Jacques Perry, Gershon Kingsley, Mort Garson, Isao Tomita, Keith Emerson, the Beatles, Kraftwerk, Michael Iceberg, Harry Brewer, Ralph Carmichael, Chick Corea, Paul Beaver, Bernie Krause and Jan Hammer. Each album will be sold with a Certificate of Authenticity.
David VanKoevering is a lifelong colleague and friend of Bob Moog. He began working with R.A. Moog, Co. shortly before the Minimoog was first developed. When the Minimoog was released, and met with initial mild success, VanKoevering pioneered the sale of the instrument, opening the market from a few hundred instruments to several thousand. His marketing saavy, legendary within the industry, has led him to be referred to as the man who brought the Minimoog to the world.
In his later career, Music Trades and other industry publications heralded VanKoevering’s collaboration with Bob Moog on an innovative interactive piano stating “Synth pioneers Bob Moog and David VanKoevering team up on interactive CD based piano.” Bob Moog is quoted as stating “Never before has so much technology been introduced in a single instrument” about the piano.
"Moog Is Now" will be open in the Diana Wortham Theater lobby from 12-6 on Friday and Saturday of Moogfest and Sunday from 1-5.. VanKoevering will be present during those hours. The Bob Moog Foundation will also be hosting Dr. Bob's Interactive Sonic Experience and SYNTH: A Group Art Show Inspired By Bob Moog, in the Theatre lobby throughout the weekend."
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