MATRIXSYNTH: ARTURIA MATRIXBRUTE PRICE TO RISE ON JULY 1ST, 2018

Thursday, March 22, 2018

ARTURIA MATRIXBRUTE PRICE TO RISE ON JULY 1ST, 2018


Update: one thing I forgot to mention is the impact Trumps new tariffs may have on the price of synths in general and other goods. If you haven't heard, read the news. The cost of imports including the materials used to make gear will likely go up.

I think this is the first time I've heard of the price of a synth going up instead of down over the years. The MatrixBrute was officially introduced in January of 2016. Curious what this will do to sales after July 1st. How do you convince yourself to buy something new that you could have gotten for less?

via Arturia:

"Grenoble-based hardware and software synth creators Arturia have announced that the retail price of their flagship analog monosynth will rise from July 1st, 2018.

Due to increasing cost of the internal analog components, manufacturing, and shipping, Arturia have made the decision to raise the price of the MatrixBrute, which was announced at NAMM 2016, and has gone on to win multiple media, consumer, and pro audio awards since its release.

'Arturia has always been keen on delivering instruments that offer high value for money. This is what we did with MatrixBrute, I believe, making a real statement that we could bring an outstanding synthesizer at reasonable price.' remarked Frédéric Brun, Arturia's founder and president.

'The decision to raise this price hasn't come easily, and we waited to make the change for as long as we could. Due to increasing component costs, and to aid our distributors and retailers in a context where several Euro/US$/£ have fluctuated since the introduction, we considered that now was the right time.'

From the start of July, the price of the Arturia MatrixBrute will see the following increases:

In the Eurozone, the retail price will change from 1999 € to 2299 € .

In the USA, the price will change from 2199 US$ to 2499 US$ .

Even with this price rise taken into consideration, it’s still one of the most exciting, experimental, and inspiring premium synthesizers on the market.

Arturia’s global network of distributors and their retailers have been notified, and are ready to reflect the change in cost from this date.

To find out more about the Arturia MatrixBrute, visit the Arturia website, or any good instrument store."

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