Yamaha - pulse - Milan Design Week 2019 report

Published on Aug 25, 2019 Yamaha_Global

"Video reports from the 'pulse – Milan Design Week 2019' event at which we exhibited in April 2019.

We welcomed over 27,000 visitors over a six day period, the most of any of the design exhibitions outside Japan in which we have participated.
Thank you very much for coming to see us.

https://www.yamaha.com/en/about/desig..."

"Exhibition Concept

Yamaha Design Laboratory makes a return to Milan Design Week—one of the world’s largest design-related events—for the first time in 11 years. The Laboratory’s exhibition, titled pulse, will feature four sound-related installations that highlight the pleasure found within complex mental and physical states.

For four years, from 2005 to 2008, Yamaha Design Laboratory presented designs showcasing the Yamaha world view at Milan Design Week. Directly experiencing the responses of attendees from around the world helped the Laboratory to further develop its design philosophy and more clearly define the identity of Yamaha design. Now, for the first time in 11 years, the Laboratory will once again participate in the event, exhibiting four new designs that showcase Yamaha’s world view.

For the theme of the exhibition, the Laboratory chose pulse, a word that expresses the beating of the heart, the rush of excitement, and by extension our emotions. Through its design of musical instruments and more, Yamaha has made an impact on the pulse of its customers by offering a richness that is complex and full of contradictions: the differing perspectives of the players and the audience, the difficulty and enjoyment that come with practice, or the feeling of oneness with one’s instrument when absorbed in a performance.
Further refining the appeal to the pulse of the performers, creators and listeners, this exhibition will feature four designs that each offer an experience that is uniquely captivating. These experiences will make the heart race by highlighting the pleasure found within complex mental and physical states for which a word as simple as "emotions" falls short."

Featured:

"Pianissimo Fortissimo

Pianissimo Fortissimo is a wall-mounted piece that can be played like a musical instrument. Standing in front of a large painting sometimes inspires the feeling of being part of the world it depicts… what would it be like to be able to interact with that world?
If you could create real-life musical performances while immersed in this pictorial world, perhaps you might feel a deeper emotional connection to it…

Fine Rainy Days
Fine Rainy Days is an hourglass that emits the sound of falling rain. The languid comfort of a rainy day is a spiritual experience that is familiar to everyone.
Beads pour into the simulated environment within the capsule, provoking a palpable shift toward peace of mind in a single minute.

Kinetic Silence
Kinetic Silence is an audio player that utilizes changing sounds and images to create a comfortable space. Although we often regard the sounds of the city, people’s voices, and machines that surround us as noise, there are moments when this sonic environment makes us feel very good.
Transforming noise into background music allows you to concentrate on carving out your own moment in time.

Sound Gravity
Sound Gravity is an object that envelops the body in the sounds and vibrations of musical instruments. We experience music with complex emotions, some of which coexist almost in opposition and send us swaying frenetically to the melody.
This object offers an experience somewhat like wrapping your arms around a cello and diving into the sounds it produces, providing an unusually broad contrast of emotions.