MATRIXSYNTH: 1972 Moog Minimoog/Sonic Six Brochure

Thursday, September 26, 2019

1972 Moog Minimoog/Sonic Six Brochure


via this auction

1 comment:

  1. This is not a brochure, but rather it is clip-art. From a time before computer desktop publishing, when ads were hand-made, piece by piece with hot wax on light tables. Choose the size and view you like, clip it from this sheet (hence the name clip-art), and 'glue' it down with hot wax to the main ad sheet. Add text to complete the ad. Wax allowed heating to effect changes and re-positioning of add elements when required. Then the resulting piece was shot by a stat camera for the print plate.

    Mfrs. would provide these clip-art sheets of their products to distributors which promoted consistency in their brand image, and goodwill with the sellers.

    How times have changed since then!

    ReplyDelete

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