MATRIXSYNTH: MUSONICS ACQUIRES STG SOUNDLABS, SHIPS 902 VCA REVISION


Tuesday, February 14, 2023

MUSONICS ACQUIRES STG SOUNDLABS, SHIPS 902 VCA REVISION



muSonics is back.

First a little background from Wikipedia:

"1971–1977: Moog Musonics, Moog Music, Inc.

In November 1971, rival company muSonics bought R. A. Moog, Inc. and relocated the company to Williamsville, New York. An old factory at the north end of Academy Street was purchased. The company was renamed Moog Musonics, then Moog Music, Inc.[3]

In 1972, former televangelist and successful salesman David VanKouvering joined the company as VP of Marketing, creating a network of retail stores throughout the United States and then the entire world.[5] Despite the increased commercial success the company saw with the introduction of the Minimoog than with previous products, competition with contemporary manufacturers such as ARP Instruments, Oberheim Electronics, and Electronic Music Studios drove the company steadily deeper into debt.[6][7] Moog Music, Inc. was ultimately sold to Norlin Industries in 1973. At this point, rival companies such as the aforementioned ARP Instruments were producing both monophonic and polyphonic synthesizers that rapidly outpaced the Moog in popularity. By 1975, ARP owned 40% of the synthesizer market share, effectively boxing out Moog Music, Inc.[8]

In 1976, Norlin moved the company to a facility on Walden Avenue in Cheektowaga. In 1977, once his contract with Norlin expired, Robert Moog officially left the company to pursue his own ventures, founding the firm Big Briar.[9]"

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And the press release for the new muSonics:

For Immediate Release

January 23, 2023

Chillicothe, Illinois - muSonics has acquired very failed Eurorack manufacturer STG Soundlabs in a private equity trade valued at 6 million Dogecoin. Based in the greater Buffalo area, muSonics is America's oldest synthesizer company whose first instrument, the Sonic V educational synthesizer, is highly-regarded as one of the most reliable analogue instruments of the 1970s.

Suit & Tie Guy, former STG Soundlabs president and newly appointed CEO of the merged company, STG muSonics, was quoted as saying “I’m excited to be an important part of a history-rich American brand such as muSonics, which exists in a unique category alongside names like Abercrombie & Fitch, Montgomery Ward, and Radio Shack."

The first STG muSonics product, the Voltage Controlled Amplifier in the American modular synthesizer format, is currently available at Noisebug of Pomona, California. It is the final revision of the Voltage Controlled Amplifier made by muSonics in the early 1970s as part of their very famous and well-regarded modular synthesizers. Updates and improvements include 15 volt power support, selectable AC coupling, and a new shallow profile of less than 2 inches behind the front panel.

Pending the completion of the acquisition, muSonics will be moving from their current office, a vintage dumpster located behind the Wegman’s grocery store in Williamsville, New York, to downtown Chillicothe, Illinois, making it possibly the only company moving to the state this year.



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