Reverb names Ben Stahl as new Chief Executive Officer

Press release follows:

Reverb names Ben Stahl as new Chief Executive Officer
Longtime leader in creative industries brings background in music and marketplaces

Tuesday, October 14, 2025 —Reverb, the largest online marketplace dedicated to music gear, today announced that Ben Stahl has been named as the company’s new Chief Executive Officer, effective immediately.

“Over the past 12 years, I’ve admired the vibrant platform Reverb has built for musicians across the globe, and I’m honored to be part of the community,” said Stahl. “Whether we’re launching new product features to empower buyers and sellers or unlocking new modes of sonic expression for players through Reverb content, our mission remains the same: to make the world more musical.”

Stahl’s appointment follows his leadership roles at community-driven creator platforms SoundCloud and Vimeo, where he focused on user feedback to inform product improvements and drive business growth. At SoundCloud, Stahl launched artist-focused mastering and distribution tools and piloted user-centric royalties to help independent musicians earn more for their work. At Vimeo, Stahl introduced creator-focused features including Vimeo Live Streaming, seamless video editor integrations, and the fastest uploading experience on the Internet.

At Reverb, Stahl plans to put the platform’s thriving community of buyers, sellers, creators, and brands at the forefront of every decision, leaning into the marketplace's newfound independence to create exceptional products that serve musicians of all levels and unlock growth across the global MI industry.

In the last six months, Reverb’s efforts to better connect music makers with gear through features such as Wallet and sell in-store have helped sellers discover increased demand from musicians eager to try out different guitars, synths, pedals, and more. Looking ahead, a greater focus on building symbiotic partnerships with sellers will be key to Reverb’s mission, as will introducing buyers with gear they’ll love, helping Reverb play a greater role in uplifting the entire musical instrument industry.


About Reverb
Reverb is the largest online marketplace dedicated to music gear. Since launching in 2013, Reverb has helped millions of music makers find the perfect piece of gear from its trusted community of music shops, top brands, and other music makers around the world. Built by musicians and gear lovers, Reverb combines one of the largest selections of musical instruments with tools to help music makers find music gear that inspires them and a passionate musical community to connect with. Sales on Reverb help support Reverb Gives, which provides youth music programs with musical instruments.