Moog Filtered Ale

Bob Moog Foundation Unites with Asheville Brewing Company to Launch 'Moog Filtered Ale'

Proceeds of Limited Edition Brew to Benefit Foundation

May 5, 2010 – Asheville Brewing Company and the Bob Moog Foundation are proud to announce the launch of the limited edition Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog. The Ale will be available beginning May 27, 2010 at the Foundation's fundraising event, Moogus Operandi, featuring synthesizer wizard Erik Norlander. All profits from the sale of the beer will be donated to the Bob Moog Foundation to benefit their projects. The timing of the launch of the beer coincides with the inventor's May 23 birthday.

Moog Filtered Ale will be be distributed nationally and internationally in 22-ounce bottles through Asheville's Bruisin' Ales and will be available on tap in various locations throughout Western North Carolina. The beer will be sold from May 27 through July 31, after which it will no longer be available.

"Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It's a very accessible beer that reflects the Moog legacy. I've been a fan of Bob Moog since college, and I am excited to present a beer in honor of an American pioneer,” says Doug Riley, brewer and part owner of the Asheville Brewing Company.

Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music as well as the eventual creation of a Moogseum.

Asheville Pizza Company President Mike Rangel says, “We are thrilled to be working with the Bob Moog Foundation to help keep Bob's vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation's MoogLab outreach project. We are proud to be joining some of the larger beer companies in supporting important educational work in our community. Moog Filtered Ale is absolutely the most exciting project our company has been involved in."

"Michelle Moog-Koussa, Executive Director of the Bob Moog Foundation, comments, 'Creating Moog Filtered Ale with the Asheville Brewing Company has been a rewarding project. We are very grateful to Mike Rangel and Doug Riley for their support of our innovative projects, which will benefit Western North Carolina and beyond. The unique partnership between the Asheville Brewing Company and the Bob Moog Foundation marks a true match of venture philanthropy and creative fundraising in a economically precarious environment. The proceeds from this project will assist us in continuing our important work.'

The label for the Ale was designed by Asheville artist Phil Cheney. The label, an original graphic in vibrant shades of purple, green, and orange, shows Bob Moog leaning over a keyboard with musical notes, synthesizer knobs, and patch cables floating from his head. The number “76” graces the upper right-hand corner of the label, commemorating Bob Moog's 76th birthday which falls on May 23.

A launch party for Moog Filtered Ale will be held on May 27, 2010, at the Orange Peel in Asheville. The event, Moogus Operandi, will feature virtuoso synthesist Erik Norlander and his massive custom modular synthesizer, affectionately called “the Wall of Doom.” An auction of Moog-inspired art will be held on eBay a week prior to the event and will conclude the night of the event.

Tickets to the event are $10 in advance and $12 at the door and can be purchased through the Orange Peel.

The Ale will be sold exclusively by Greenlife Grocery, the Orange Peel, and Asheville Pizza and Brewing Company from May 27 through May 30. Beginning May 31, Moog Filtered Ale will be available for international retail distribution in bottles exclusively through Bruisin' Ales. It will be available on tap throughout western North Carolina."

Note on the two images in this post: I decided to post both as the top made me reflect on how the label might look printed on the bottle, while the bottom was more clear for digital print.