On the creation of soundmachines:
"Hi Davide, could you tell us a few words about the genesis of Soundmachines and the link with SPES ?
Hi Wilfried, thank you very much for the opportunity to tell our story and aspirations!
In 2009 I started playing with modular synthesizers, and in my spare time at home I interfaced ad Arduino to a Babblebot chip and made it into a module.
I was just enjoying myself doing some videos on YT and suddenly several people started asking me if the module would be put on the market, somehow.
I had those requests on the backburner for some years but never forget about it! In the meantime I was more and more involved in the modular ‘world’ and, as many of us, loosing a lot of nighttime surfing Matrixsynth, Muff Wiggler and other bad places..
in 2012 I started to think about entering the market from the inside of my company, SPES.
I am the chief innovation officer at SPES, an 80 people research and development (and production management) company based in central Italy. We work on many stuff including household appliances, fitness equipment, motor control, industrial automation, domotics, wearable systems, sensors and plant remote management all over Europe.
I took some time to make a rough business plan and I presented it to the co-founders of the company and we decided to put resources and money in this ‘adventure’. For our company, that tipically works as an OEM, this was big news and many new things to approach! The project was innovative in many ways: a product imagined, developed and built integrally by our own, a direct relationship to the final users, an e-commerce site, a global market etc…
Obviously the most part of the company was already there, purchasing, administration, logistics and obvioulsy design, but many new things have been addressed in the last months…. It was exciting and challenging!!!
So, soundmachines was born as a brand of SPES, and we started operations at the end of July 2013. We are VERY young !!"
Read the full interview on synthemodulaire here (English towards the bottom).
