Monday, January 13, 2014
Analog Synth Resurgence Featured in Forbes Online
Forbes has an article up on the analog synth resurgence. The MacBeth M5N above gets the top image for the article, however other manufacturers are covered including KORG, Dave Smith Instruments, Arturia, Moog, Oberheim, and Buchla. Yamaha and Roland are referenced as well.
"Imagine if Tim Cook fired up the production lines and started churning out the Apple II instead of the latest Macbook Pro. The world would think he had gone barking mad. After all, what company in its right mind would decide to start rebuilding technology last manufactured in the 1970s?
But in 2013, that was exactly the business decision made by the bosses at Korg, a Japanese multinational corporation that is one of the world’s biggest musical instrument manufacturers. Rather than spend their R&D cash on developing a digital instrument of the future, they decided to start once again building an analog synthesizer called the MS-20, which was considered cutting edge when it was released in 1978 before being dismissed as worthless trash less than a decade later. Their gamble clearly worked, because the instrument sold out across the world. Now its competitors are widely tipped to be considering making the same move, with synth fans hoping that other Japanese giants like Yamaha and Roland will bring much-loved designs back from the pre-digital past..."
This one in via Soviet Space Child.
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© Matrixsynth - All posts are presented here for informative, historical and educative purposes as applicable within fair use.
MATRIXSYNTH is supported by affiliate links that use cookies to track clickthroughs and sales. See the privacy policy for details.
MATRIXSYNTH - EVERYTHING SYNTH
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