
via
Retro Synth Ads where you'll find the full write-up including some background on the different Moog branding at the time.
"I emailed Roger Luther from the most excellent Moog Archives Web site about the two apparent Moog brands, and here's what he had to say:
'At the time of that ad, sales and marketing were being run out of Norlin in Lincolnwood, but everything else... production, engineering, service, etc., was still done at the Cheektowaga plant (just outside Buffalo). By then orders for modular systems and custom modifications were very few and far between. We were producing fairly good quantities of Minis, Multis, and Polymoogs, and several new models were in the works. Building modular equipment on such a small scale just didn’t fit into a volume production environment, so it was handled in the engineering department... same building, different area. It’s been 34 years, but as I remember, there was really no dedicated Custom Engineering Staff. At that time a lot of the custom work was done by one guy, but all of it was done by engineers and production workers that spent most of their time on other projects.'"
Follow-up to the
1978 Moog Custom Engineering Ad.