MATRIXSYNTH

"Numark has announced the NSFX, an effects controller for use with the company’s NS7 premium software-performance controller. Numark developed NS7 and NSFX in strategic partnership with software developer Serato. NSFX will make its worldwide debut at Numark’s stand, E10, during the 2009 BPM show, October 3 and 4, 2009 at Birmingham, U.K.’s National Exhibition Centre.

Designed in collaboration with Serato for the ITCH system, NSFX is designed to mate perfectly with NS7, delivering seamless integration and hands-on control of the wide range of effects built into ITCH.

DJs attach NSFX to NS7’s integrated laptop stand for convenient access to effects controls. Designed to match the high-quality fit and finish of NS7, NSFX delivers the same robust, professional feel that NS7 users have grown accustomed to. Because Numark designed NSFX in collaboration with Serato, it is instantly compatible with ITCH. Users simply plug NSFX in via USB, which will activate the effects functionality in the latest version of ITCH. All parameter controls are intelligently pre-mapped and no software-driver installation is needed so DJs literally plug and play with NSFX."

"NUMARK ANNOUNCES NSFX EFFECTS CONTROLLER

FOR NS7 AND SERATO ITCH

Controller Unlocks Effects in Serato ITCH Software for Expressive Performance

Cumberland, R.I. (Oct. 2, 2009) – Numark, the world’s leading manufacturer of DJ technology, announces NSFX, an effects controller for use with the company’s NS7 premium software-performance controller. Numark developed NS7 and NSFX in strategic partnership with software developer Serato. NSFX will make its worldwide debut at Numark’s stand, E10, during the 2009 BPM show, October 3 and 4, 2009 at Birmingham, U.K.’s National Exhibition Centre.

NS7 DJs can now take advantage of Serato ITCH’s effects capabilities with NSFX. Designed in collaboration with Serato for the ITCH system, NSFX is designed to mate perfectly with NS7, delivering seamless integration and hands-on control of the wide range of effects built into ITCH. Those effects will sync automatically to the tempo of the track to which they are applied, allowing for quick, easy, musically satisfying results every time.

DJs attach NSFX to NS7’s integrated laptop stand for convenient access to effects controls. Designed to match the high-quality fit and finish of NS7, NSFX delivers the same robust, professional feel that NS7 users have grown accustomed to. Because Numark designed NSFX in collaboration with Serato, it is instantly compatible with ITCH. Users simply plug NSFX in via USB, which will activate the effects functionality in the latest version of ITCH. All parameter controls are intelligently pre-mapped and no software-driver installation is needed so DJs literally plug and play with NSFX. Club DJs will appreciate NSFX’s light-up controls that indicate each control’s setting and/or status for visual feedback in virtually any lighting environment.

“Serato and Numark have worked closely to make sure that the integration between NS7, NSFX and ITCH remains as seamless as it always has been,” said Adam Cohen, Director of Business Development, Numark. “We think both existing and future NS7 owners will be thrilled by the extended functionality that NSFX provides.”

NSFX will be available from musical instrument and DJ retailers Q4, 2009.

About NS7
NS7 is a complete computer-performance solution for cutting-edge DJs. It advances the art of performing with software, delivering the feel of motorized, adjustable-torque, aluminum turntable platters complete with vinyl, slipmats and 45 RPM adapters while offering Strip Search (patent pending) virtual-needle drop controls and a host of other innovative features. Separating the two turntable decks is a premium DJ mixer with replaceable, digital VCA crossfader and line faders, firm, rubberized knobs, rugged switches and buttons.

DJs will not only be impressed by NS7’s feel, but also its precision control. Numark and Serato developed a communication protocol for communication between NS7 and the computer that sends MIDI data over a single USB cable at more than ten times the standard resolution. The result is extremely high-resolution control with full MIDI compliance. As a result, NS7 can also work with most other popular DJ software packages.

NS7 contains a high-quality, 24-bit digital audio interface with mic/line input and headphone and system outputs. A single USB cable carries all audio and control data between NS7 and the computer for simplicity of system configuration and minimal setup time. Professional DJs will find NS7 to be built to outstanding levels of quality. Its heavy gauge metal housing and components have all been designed for durability on stage and reliability under the punishing conditions of the road.

Serato™ is a trademark of Serato Audio Research."