via Sequential
Company Founder Dave Smith to Continue Leading Product Development
San Francisco, CA — June 24, 2021 — Sequential LLC today announced that it has chosen respected audio and music industry veteran David Gibbons to take on the role of CEO and spearhead its business operations. Dave Smith, famed instrument designer and founder of the respected American synthesizer manufacturer, will continue to drive the company’s product vision, development, and engineering efforts.
Gibbons has a distinguished history in the industry and was responsible for Avid/Digidesign’s entry and unprecedented success in the live sound console arena. He started the VENUE live digital mixing console product line and grew it to over $35M in annual revenues. He went on to lead the audio portfolio strategy for the company, and helped it grow to over $300M through a host of powerful and well-integrated music, post, and live sound products. Outside the audio industry, Gibbons has held marketing and product leadership roles at several notable tech companies including streaming media leader Ustream (acquired by IBM), and Salesforce, where he led marketing for their analytics solution.
Sequential’s Dave Smith commented: “I am personally excited to bring David in to run Sequential. Not only is he bringing all of his experience building brands and opening markets, but also his ability to drive innovation while managing the business and operational aspects of a company. My goal has always been to focus my energy on product design and engineering, and now I have David to take us into the future and further develop the Sequential brand and legacy.”
Tim Carroll, CEO of Focusrite Group, added: “I’m thrilled to be working with David again. During our time at Digidesign and Avid, David’s leadership and passion for the industry led to some amazing achievements. Having him at the helm of Sequential’s business operations with Dave Smith leading the charge on product innovation is an unbeatable combination. It’s going to result in even more killer products from the Sequential team.”
Taking the reins as CEO, David Gibbons had this to say: “I’m so excited to join Dave Smith and Sequential. Working with a legend like Dave is on every musician’s wish list. And I’ve always enjoyed working with Tim Carroll. When Tim called to offer me this opportunity, I didn’t think twice: Sequential products have inspired keyboardists for years. And the team they’ve cultivated keeps delivering incredible instrument after instrument. Now, with Tim and the Focusrite Group behind us, there’s so much more we can accomplish. After 40-plus years, Sequential is just getting started!”
Sequential has been a leading force in the resurgent popularity of analog synthesizers over the last decade. Its instruments, which include the Prophet® 5 Rev4 polyphonic synth, Pro 3® hybrid monosynth, and Prophet X Samples + Synthesis keyboard, are known for their versatility, ease of use, and excellence of sound. They are a mainstay of performing and recording artists and can be seen and heard on countless stages and recordings.
